An International Spark!Lab Workshop

We recently hosted colleagues for a two-week workshop on the process of developing and prototyping Spark!Lab activities. We also arranged trips to visit several other hands-on spaces at the Smithsonian, to show the breadth of ways to approach this sort of programming.

Our Ukrainian colleagues Nina and Zhenya.

Our Ukrainian colleagues Nina and Zhenya.

This was a really wonderful opportunity for the folks in the workshop, as it was a diverse crowd: staff from both Art Arsenal in Kyiv, Ukraine, and the Shenandoah Valley Discovery Museum in Winchester, Virginia, joined us. This may seem like an odd pairing, geographically, but both museums are in a crucial part of their strategic development, and so came to us at a good time for inspiration and learning.

Prototyping a music activity with visitors.

Prototyping a music activity with visitors.

I had two favorite moments over the course of our time together. The first was developing and prototyping an activity on the topic of contemporary art; this was an area of particular interest for our Ukrainian colleagues. Through brainstorming, we determined that contemporary art is based on emotion and beauty. We agreed on a handful of emotions, went shopping for random materials and gathered recyclables from our office, and put the activity together. It was quite a success with visitors!

Two pieces of contemporary art made by visitors  - ‘hunger’ and ‘sadness’, left to right.

Two pieces of contemporary art made by visitors – ‘hunger’ and ‘sadness’, left to right.

My second favorite part was our trip to ArtLab+ at the Smithsonian’s Hirshhorn Museum and Sculpture Garden. ArtLab+ is a drop-in art space for teens, with opportunities for them to gain expertise in computer programs, technical equipment, and much more. It’s an inspiring space that really resonated with our colleagues.

ArtLab

I’m so glad we had the chance to share our expertise in developing Spark!Lab activities, prototyping, and much more. I know we also learned a great deal from our colleagues! We’re looking forward to seeing how they implement what they learned, and eager to see how it benefits their work.

Inventing an Exhibition, Part III

Over the past two years the Lemelson Center team has been working diligently with exhibition designers at Roto and museum evaluators at Randi Korn and Associates (RK&A) to develop and test our next exhibition, Places of Invention (POI). If you’ve read previous Bright Ideas blog posts, you may know that this exhibition is scheduled to open in the Lemelson Hall of Invention when the National Museum of American History’s West Wing reopens in mid-2015 after extensive renovations.

The POI exhibition will take visitors on a journey through time and place to discover the stories of people who lived, worked, played, collaborated, adapted, took risks, solved problems, and sometimes failed—all in the pursuit of something new. POI features six American communities—Hartford, Connecticut, late 1800s; Hollywood, California, 1930s; Medical Alley, Minnesota, 1950s; the Bronx, New York, 1970s; Silicon Valley, California, 1970s-80s; and Fort Collins, Colorado, 2010s—representing a surprising array of people, places, time periods, and technologies. The exhibition examines what can happen when the right mix of inventive people, untapped resources, and inspiring surroundings come together.

In July 2012 and then again in March 2013 I wrote blog posts reflecting on how our exhibition development process mirrors the inventive process. Continuing the series, I’d like to share more updates here about recent POI project activities, particularly about our latest round of evaluation with visitors.

By May 2013, we completed the exhibition’s conceptual design phase (known at the Smithsonian as the 35% design phase). Roto submitted renderings and design specifications for official review by various Smithsonian departments regarding accessibility, security, lighting, electrical needs, conservation issues, and more. Museum director John Gray and senior staff members reviewed and approved the exhibition content and conceptual design, giving us enthusiastic thumbs up to proceed.

Since then the design development phase (called 65% design) has been underway. During this period the Center’s exhibition team has been collaborating closely with Roto to hone the look and feel of the POI exhibition, focusing on design details, developing more interactive elements, finalizing objects and images, creating exhibit case layouts, and writing exhibition labels.

We conducted round two of formative evaluation with RK&A at the Museum on July 8-10, 2013. Evaluation is funded by the POI project’s National Science Foundation grant. Following up on similar testing done for other interactives during round one in January 2013, the objectives of this evaluation were to explore:

  • how visitors use three prototype interactives;
  • how visitors interpret these prototypes;
  • whether there are any barriers to visitors’ use of the interactives;
  • whether visitors understand the relationships among people-place-invention and 21st century skills (e.g. collaboration, creativity, communication, flexibility, and risk-taking); and
  • how visitors interpret what this POI exhibition is about.
The introductory panel at the entrance to the POI prototyping space in the Museum’s first floor east corridor.

The introductory panel at the entrance to the POI prototyping space in the Museum’s first floor east corridor.

Roto set up three stations of prototype interactives, with minimal contextual materials, in the first floor East corridor of the Museum.  Stanchions and moveable wall panels demarcated the small testing area, with an introductory panel about the exhibition displayed right outside. RK&A evaluators recruited walk-in adult visitors who were alone or in groups of adults and children to participate in the study.

Inside the prototyping area on day one of testing.

Inside the prototyping area on day one of testing.

The activities we tested were:

  • an interactive about how early pacemakers worked for the 1950s Medical Alley, MN case study about the invention of the external, wearable pacemaker;
  • an activity to try out DJ scratching as part of the 1970s Bronx, NY case study about the birth of hip-hop music;
  • an activity for the exhibition’s Hub called Build Your Own Place of Invention, where visitors were encouraged to think about the conditions needed for their hypothetical place of invention, such as what people, spaces, or resources they would need.

For three days, the RK&A team observed and interviewed 48 groups of visitors (78 adults and 55 children ages 6-17) as they tried the different components without any coaching. Roto and Lemelson Center staff members were on hand to fix any mechanical issues and generally observe visitors as unobtrusively as possible. At the end of each testing day, we met with RK&A to debrief about visitor actions and interview responses and then made tweaks to the interactives for the next day’s testing.

The DJ scratching interactive on day 3 of testing

The DJ scratching interactive on day 3 of testing.

In August, RK&A produced a final report based on the data they collected, providing information about their interviews and specific recommendations for further interactives development.  The report addressed both successes and challenges, including what visitors considered the most enjoyable, least enjoyable, confusing, and intriguing aspects of the exhibit interactives, and their understanding (or lack thereof) of the exhibition messages. Finding that “place” is still conceptually difficult for many visitors, RK&A shared recommendations about how and where to define and visually represent place in the exhibition to reinforce our interpretation of “place” and its relationship to inventors and invention.

Visitors trying out the pacemaker interactive on day three of testing.

Visitors trying out the pacemaker interactive on day three of testing.

The evaluation process has been extremely informative, productive, and—for me as the project director—essential. Although the exhibition budget is tight, the money spent now on formative evaluation means the designers and fabricators will need less time and money to tweak and revamp the exhibition components in the future. Observing and talking with visitors on the Museum floor really pushed the Lemelson Center and Roto to rethink assumptions about how they use and interpret our creations. The resulting tweaking process—incrementally during the testing days and ongoing since then as we continue to build upon the report’s recommendations—will make the final exhibition much more meaningful and engaging for our visitors.

The Build Your Own Place of Invention activity on day three of testing.

The Build Your Own Place of Invention activity on day three of testing.

Inventing an Exhibition, Part II

Last summer I wrote a blog post about the 10% preliminary design phase of the Lemelson Center’s Places of Invention project and how exhibition development often mirrors the inventive process. In those early days of working with our exhibition design firm Roto we focused on the “Sketch It!” step, relying on their expertise to bring visual life to our highly researched, content-rich, but conceptually abstract topic.  At the end of this official 10% design phase we had an exhibition floor plan, artistic renderings, and fun art direction boards for a concrete and colorful manifestation of our exhibition that we could share with project stakeholders and potential funders.

Invention Process Infographic

The “Create It!” step of the invention process next came into play. The second official phase of Smithsonian exhibition planning is called “35% conceptual design,” and for Places of Invention this phase began in October 2012 and runs through the end of March 2013. Now the Lemelson Center/NMAH-Roto team is collaborating to hone details of the design, including detailed floor plan, object layouts, graphics, typography, colors, lighting and acoustic-abatement needs, and specifications for mechanical interactives and multimedia. This is also the time for preliminary estimates for how much all of these elements are going to cost, which is where the proverbial rubber meets the road for decision making as we move forward.

The exhibition team was thrilled to see a version of "Places of Invention" come to life.

The exhibition team was thrilled to see a version of “Places of Invention” come to life.

During the 35% design period of any exhibition’s development, I believe it is very important to conduct formative evaluation, which Randi Korn & Associates (RK&A) defines as testing “interpretive ideas and components for their functionality and ability to communicate content.” This could be termed the “Test It!” invention step. Fortunately, the National Science Foundation grant for Places of Invention supports three stages of evaluation: front-end (which RK&A conducted in summer and fall 2011); formative (two phases during 2013); and summative (at the end of the project).

The prototyping process featuring two case studies--Hartford, CT, and Hollywood. The Hollywood story looks at the development of Technicolor.

The prototyping process featuring two case studies–Hartford, CT, and Hollywood. The Hollywood story looks at the development of Technicolor.

So, we brought Roto and RK&A together and came up with a plan to do a first round of formative evaluation prototyping at NMAH during late January. Although this is generally a slower time at the Museum, with fewer tourist traveling to the nation’s capital between the winter holidays and spring breaks, we had the advantage of two major events coinciding—President Barak Obama’s second inauguration and Martin Luther King, Jr. holiday—that attracted many thousands of visitors. We figured enough people would hang around afterwards to visit the famous local sites, including the Smithsonian museums on the Mall, to garner walk-in visitors willing to participate in our evaluation.

In the Hartford section, visitors were tasked with using a jig to twist wire into a business card holder--or whatever else they could invent!

In the Hartford section, visitors were tasked with using a jig to twist wire into a business card holder–or whatever else they could invent!

Over three days, January 23-25, staff from Lemelson Center, Roto, and RK&A collaborated to conduct formative testing. We mocked up two exhibition case studies—Hartford, Connecticut and Hollywood, California— and also the “Interactive Map,” a participatory exhibit that asked visitors to share stories of their places of invention by writing comments to post on a U.S. map or by taping short videos on a laptop computer. The basic evaluation objectives were to explore general usability and understanding of intended exhibition messages. RK&A recruited walk-in adult visitors who were visiting alone or with children 10 years and older. RK&A then observed these visitor groups while they used the exhibition elements, including reading labels, looking at images, trying out interactives, and watching videos inside the case study areas and at the Map. Finally, RK&A interviewed the visitors and recorded data in handwritten notes. At the end of each day of prototyping, folks from the Lemelson, Roto, and RK&A teams gathered to discuss visitor feedback and interactions in order to “Tweak It!” for the next day. It was a fun, constructive, and exhausting process.

On the interactive map, we asked visitors to leave stories about their places of invention, either through Post-Its or videos.

On the interactive map, we asked visitors to leave stories about their places of invention, either through Post-Its or videos.

We recently received the final report from RK&A, which includes careful analysis of the visitor observations and interviews and very constructive recommendations. This document has already helped us focus on key changes and improvements to the exhibition (the “Tweak It!” stage) while also provided us with enough objective information to know we are headed in the right direction. So onward we go through the final weeks of conceptual design, and then we can look forward to the “65% design development” phase through fall 2013. Keep an eye out for more reports from me along the way!