As anyone with a dog knows, finding an indestructible toy for your pooch can be nearly impossible. After coming home from work last week to find that my dog, Crazy Legs, had destroyed three of his toys in one day, however, I decided it was time to renew my quest for the perfect toy. An online search for “indestructible dog toys” yielded more than 150,000 results. I found toys of every material, shape, size, and flavor (yes, flavor) imaginable. But none of them really looked indestructible, and reviews of many of the products confirmed my suspicions. After a little more digging, however, I came across inventor Amy Rockwood who has created a toy she describes as “nearly indestructible” with the patent-pending “Chew Toy Safety Indicator.” Rockwood’s line of toys is made of rubber: green (for “go”) on the outside and red (“stop”) on the inside. As the patent application describes, “If the green layer is compromised to where the red can be seen from the outside of the chew toy…the toy design is no longer safe for the pet to use.” Once the dog chews through to the red, the toy becomes vulnerable and can be chewed into smaller pieces, which a dog can easily swallow. While Rockwood intends for the toys to be indestructible, she has designed them with a safety net of sorts that alerts the dog owner that the toy is no longer safe, thus reducing the risk of choking or digestive complications.
According to the American Pet Products Association, Rockwood’s invention is just one of a growing market of pet products. The APPA estimates that Americans will spend more than $55 billion on their pets this year alone. Pet owners are spending more on everything from toys, beds, and specialty foods, to clothing, seat belts, and designer accessories (think collars and pet carriers from Barney’s and Burberry). Increasingly, Americans view their pets as family members and are willing to purchase supplies and accessories for their pets like those they would buy for themselves.
One inventor trying to capture a piece of this growing—and ever-more-sophisticated market—is 15-year-old Brooke Martin of Spokane, WA. Brooke has invented a contraption that uses an Internet-enabled device, such as a smart phone or tablet, to allow dog owners to talk to their pets via video, and even remotely deliver dog treats!
So-called “smart collars” are also taking the pet market by storm. Dog owners can outfit their canine friends with collars that track location and activity level. (Cat owners, don’t despair; feline models are said to be coming soon!) Data from the collars are then synced to the owner’s smart phone, allowing them to assess the health and fitness of their dog and even share the information with their veterinarians. By tracking the exercise and rest patterns of our pets, we can learn more about how they spend their days (particularly when we’re not around), and ideally, spot behavioral changes quickly. Developers of these new collars believe that with the help of technology, we can help our pets can live longer, healthier lives.
Roy Eng, Michael McGuire, and Mark Robinson are another team of inventors working to extend the length and quality of our pets’ lives. Their “Adjustable Wheelchair for Pets” helps animals who have lost use of their rear legs as a result of injury or paralysis. While wheelchairs for pets are not new, they have traditionally been custom-built for each pet, which has meant long wait times and expensive price tags. The adjustable model, however, allows pet owners to purchase the assistive devices off-the-shelf and easily adjust them for their own pets. Once equipped with the chair, pets can resume their regular activities and lead relatively normal lives.
A 2013 report on pet health in the United States shows that cats are living 10% and dogs 4% longer than they did just a little over a decade ago. The study cites a variety of reasons, including better preventive care and higher spay and neuter rates. While it does not examine the influence that new technologies and tools are having on the life expectancy rates of our pets, I like to think that inventors—and their inventions—are contributing to the extended health and well-being of our animal companions.
(Though it’s true that Americans spend more on their pets now than ever before, creating specialty pet products is not a new idea: In the 1980s, Ruth Foster invented the Gentle Leader® dog collar, and in the 1950s, Charlotte Cramer Sachs developed her own line of dog accessories including the Watch Dog, a dog collar with a built-in watch. Now those are some smart collars!)