The Rise of Innovation Districts

On June 9, 2014, I attended a program at The Brookings Institution with my colleagues Laurel Fritzsch and Lemelson Center fellow Matt Wisnioski. The program marked the release of a new report entitled “The Rise of Innovation Districts: A New Geography of Innovation in America,” developed by Bruce Katz, Vice President and Co-Director of Brookings’ Metropolitan Policy Program (MPP), and Julie Wagner, a non-resident senior fellow with MPP. The report and accompanying program provided a present-day and more policy-oriented perspective on many of the issues the Lemelson Center is exploring through Places of Invention, our exhibition (and accompanying book) set to open in Summer 2015.

“The Rise of Innovation Districts” is a new report developed by Bruce Katz and Julie Wagner of the Brookings’s Institution’s Metropolitan Policy Program. Courtesy of the Brookings Institution.

“The Rise of Innovation Districts” is a new report developed by Bruce Katz and Julie Wagner of the Brookings’s Institution’s Metropolitan Policy Program. Courtesy of the Brookings Institution.

In their report, Katz and Wagner trace what they call “a remarkable shift…in the spatial geography of innovation” away from the suburbs and back to cities. As documented by historians like Bill Leslie and Scott Knowles, many high-tech firms moved to the suburbs in the years after World War II where they built sprawling, space-age corporate campuses and R&D facilities. Some of the best known examples include the General Motors’ Technical Center (Warren, MI, in 1956), IBM’s Thomas Watson Research Center (Yorktown Heights, NY, in 1961), and AT&T’s Bell Laboratories (Holmdel, NJ, in 1962). The thinking at that time was to isolate industrial scientists from the suits and bean-counters at headquarters (and from other competitors) by plopping them in an idyllic university-like setting where they could invent new cutting-edge technologies.

In 1962, AT&T opened  a sprawling 472-acre campus for Bell Labs in suburban Holmdel, NJ.  It was designed by modernist architect Eero Saarinen, who created similar suburban campuses for General Motors (Warren, MI) and IBM (Yorktown Heights, NY).  Photo courtesy of user MBisanz on Wikimedia Commons.

In 1962, AT&T opened a sprawling 472-acre campus for Bell Labs in suburban Holmdel, NJ. It was designed by modernist architect Eero Saarinen, who created similar suburban campuses for General Motors (Warren, MI) and IBM (Yorktown Heights, NY). Photo courtesy of user MBisanz on Wikimedia Commons.

However, according to Katz and Wagner, by virtue of their suburban locations, these campuses were “accessible only by car, with little emphasis on quality of life or on integrating work, housing, and recreation.” Thus, “a new complementary urban model is now emerging” giving rise to what they call “innovation districts.”

These districts, by our definition, are geographic areas where leading-edge anchor institutions and companies cluster and connect with start-ups, business incubators and accelerators. They are also physically compact, transit-accessible, and technically-wired and offer mixed-use housing, office, and retail.

In contrast to the post-war suburban campuses, think Kendall Square in Cambridge, MA; University City in West Philadelphia, PA; and South Lake Union district in Seattle, WA. These urban districts feature big research universities (MIT, Univ. of Pennsylvania, Drexel) and big high-tech firms (Amazon, Microsoft) that serve as anchors for attracting additional high-tech startups, plus the housing and complimentary retail businesses that support them.

As Bruce Katz argues in this short video, innovation is increasingly taking place where people come together, not in isolated spaces. Courtesy of the Brookings Institution, via YouTube.

Katz and Wagner explain some of the reasons for this geographic shift back to cities. First, in terms of demographics, married families with children—the residents most likely to enjoy the suburbs—now constitute less than 20% of all U.S. households. Young professionals and retired empty-nesters increasingly prefer to live in cities where they can walk to the gym, visit a museum after work, or meet a friend at a coffee shop or tavern.

But a more interesting observation concerns the changing nature of innovation strategies and why today’s innovators and entrepreneurs favor the inter-connectedness of cities. During the mid-20th century, the big high-tech firms pursued a linear model of innovation, in which they believed pure scientific research (R) would lead directly to the development (D) of marketable new technologies, all within the confines of the firm’s suburban R&D labs. That strategy worked for a while: for example, researchers at Bell Labs developed transistors and lasers while earning 11 Nobel Prizes. But Bell Labs would eventually fall victim to the “campus curse” as the isolation and insularism of its pristine suburban labs slowed the pace of innovation. In fact, AT&T sold off Bell Labs to Alcatel-Lucent in 1996, and the famous Holmdel, NJ laboratories, designed by modernist architect Eero Saarinen, now sits empty. It may be converted into a medical center…or razed.

Instead, most small and medium-sized businesses are increasingly turning toward an “open innovation” strategy, in which they develop some of their own in-house technologies, while also partnering with other firms to buy or license certain new inventions. As Katz noted in his talk, this mixed, open innovation strategy “craves proximity” and “extols integration” in order to make the necessary connections. So in terms of geography, it makes more sense to locate a startup in an urban innovation district where the density of development increases the odds of finding new ideas and technology partners—at the “incubator” next door or in a serendipitous exchange at the corner coffee shop.

Coffee shops (like Detroit’s Great Lakes Coffee) are now places for entrepreneurs to work and network. Photo credit: Marvin Shaouni, originally published in Model D, and featured in the Brookings report.

Coffee shops (like Detroit’s Great Lakes Coffee) are now places for entrepreneurs to work and network. Photo credit: Marvin Shaouni, originally published in Model D, and featured in the Brookings report.

As Katz and Wagner note in their full report, these 21st century innovation districts are in many ways a return to the original 19th and 20th century industrial districts that flourished in the first wave of industrialization. In these districts, firms from the same industry would cluster in a city neighborhood as workers walked to work and patronized local businesses. We see this clearly in some of our Places of Invention exhibition case studies. For example in 19th-century Hartford, skilled machinists in the Coltsville neighborhood lived in company-built housing and walked a few hundred yards to Samuel Colt’s famous armory where they mass produced revolvers with interchangeable parts. After their shift, they might walk next door to Charter Oak Hall to practice with the Colt Armory band, take in an evening lecture, or use the lending library while mingling with fellow workers. To use Katz and Wagner’s language, the Colt Armory was the “anchor firm” of the Hartford “innovation district,” which grew to include the Weed Sewing Machine Co., the Pope Manufacturing Co. (bicycles, automobiles), both the Underwood and Royal Typewriter companies, and Pratt &Whitney (machines tools), the last of which was a spin-off founded by two former Colt machinists. Similarly, in the 1950s several medical device firms clustered around two Twin Cities anchors—the University of Minnesota’s Variety Club Heart Hospital and Medtronic—in “Medical Alley” Minnesota.

This is a black and white birdseye view of Coltsville and the CT River.  It is a black and white detail from the original color lithograph, print, O.H. Bailey and Co., Boston, “The City of Hartford,” 1877.

A bird’s-eye view of “Coltsville,” 1877. This industrial village along the Connecticut River in Hartford included Samuel Colt’s famous onion-domed factory (foreground), and behind it, workers’ housing, a baseball field, and a church. To the right of the armory and below the church is Charter Oak Hall, where workers could engage in numerous leisure activities. A detail from the lithograph “City of Hartford” (1877) by O. H. Bailey, courtesy of The Connecticut Historical Society.

Katz and Warner believe there is strong potential for the growth of innovation districts in several U.S. cities. Indeed, as new urban innovation districts emerge in cities like St. Louis, Detroit, and Boston, civic leaders would be wise to brush up on their history to learn lessons from earlier Places of Invention.

Sources:

Chesbrough, Henry.  Open Innovation: The New Imperative for Creating and Profiting from Technology.  Boston: Harvard Business School Press, 2003.

Godin, Benoit. “The Linear Model of Innovation: The Historical Construction of an Analytical Framework.” Science, Technology & Human Values 31 (2006): 639–667.

Katz, Bruce and Julie Wagner. The Rise of Innovation Districts: A New Geography of Innovation in America. Washington, DC: Brookings Institution, 2014.  Accessed 19 June 2014.

Leslie, Stuart W. and Scott Knowles.  “Industrial Versailles: Eero Saarinen’s Corporate Campuses for GM, IBM, and AT&T,” Isis 92, no. 1 (March 2001): 1-33.

Rigby, Bill and Alistair Barr. “Will Apple, Google, Facebook, and Amazon fall victim to the ‘campus curse?’” San Jose Mercury News, 28 May 2013.  Accessed 19 June 2014.

Inspiring Inventor: Stephanie Kwolek (1923-2014)

I want to pay homage to one of our favorite inventors, Stephanie Kwolek, who passed away June 18 at the age of 90. The DuPont chemist who invented Kevlar®, Kwolek came to the Lemelson Center in 1996 to participate in an “Innovative Lives” program, speaking with middle-school students about her childhood inspirations, life, and career. We were so intrigued by her personal and professional stories, and the impact of her invention, that we highlighted her in the Center’s “She’s Got It: Women Inventors and Their Inspirations” video, podcast, and educational materials. We also prominently featured her in our award-winning exhibition Invention at Play.

Kwolek with Kevlar Button.

Of the diverse inventors in Invention at Play, evaluations showed that Kwolek was the most inspiring for museum visitors of all ages and backgrounds. They were impressed by the fact that she was a female inventor who started working at DuPont in 1946 when few women were hired as scientists. Of course they were impressed also by her important invention in the 1960s. The polymer fiber that Kwolek created―Kevlar®―is very light weight, stiff, and, pound for pound, five times stronger than steel! It’s also chemical and flame resistant. Today Kevlar® is used in bullet-resistant vests, cut-resistant gloves, fiber-optic cables, helmets, tires, sports equipment, and even the International Space Station. If you look around your home or office, you’re bound to have at least one product that contains Kevlar.

Kwolek with Kevlar products

Kwolek with Kevlar products.

International Space Station

Via Wikimedia Commons.

Kwolek earned many important awards and professional accolades, including being inducted into the National Inventors Hall of Fame in 1995 and receiving the National Medal of Technology in 1996 and Lemelson-MIT Lifetime Achievement Award in 1999. As our senior historian Joyce Bedi said, “She was a wonderful person and an inspiration to many, especially young women interested in science and invention.” We were indeed lucky to have known her.

Kwolek, age 3, on a horse.

Kwolek, age 3.

Concerned about Inequality? Blame the Ancient Coppersmiths.

The following is a guest post by Edward Tenner, a senior research associate of the Lemelson Center and author of Why Things Bite Back and Our Own Devices.

More than 50 years ago, the Israeli archaeologist Pessah Bar-Adon discovered a trove of over four hundred copper objects and other priceless artifacts in a cave high in the cliffs overlooking the Dead Sea. The Polish-born scholar, who had lived for years among the Bedouin, had uncovered the “Cave of the Treasure” by a dry riverbed known as Nahal Mishmar. Originally chosen for its remoteness, the site was used by a vanished civilization over six thousand years ago. The artifacts helped define the Chalcolithic or Copper Age of technology (4500-3600 BCE), first recognized in the early twentieth century. This era marked a transition from the Stone Age to metallurgy, which brought with it the rise of villages controlled by chiefs, an expansion of agriculture, and the development of specialized crafts on an unprecedented scale.

Crown with Building-Façade Decoration and Vultures. Copper.

Crown with Building-Façade Decoration and Vultures. Copper.
H. 17.5 cm; Diam. 16.8 cm. Naḥal Mishmar, 4500–3600 BCE. Israel Antiquities Authority: 1961-177, exhibited at the Israel Museum, Jerusalem. Collection of Israel Antiquities Authority. Photo © The Israel Museum, by Ardon Bar Hama

Masters of Fire: Copper Age Art from Israel, an exhibition currently on view at the New York University Institute for the Study of the Ancient World (it will travel next to the Legion of Honor Museum in San Francisco), features stunning and often enigmatic objects (like anthropomorphic and zoomorphic ossuaries that held the bones of the dead) from Nahal Mishmar and other Chalcolithic periods sites. Beyond examining the artistry of the objects, the exhibition raises a fascinating question: Did mastery of metallurgy open the door to ancient, and thus modern, inequality?

Connections between metalworking and elitism have been made in other contexts. Investigations of the 5,000-year-old South Tyrol mummy Oetzi, for example, suggest that his copper-bladed axe was not only a highly efficient tool but a status symbol available solely to a small number of elite males. While the Nahal Mishmar hoard yielded clearly practical copper objects—such as heads of the maces that were the characteristic weapon of the period—it also included finely-worked “scepters,” “crowns,” and vessels that suggest the wealth and prestige of those reburied there, and the riches of their temples.

Mace Head with Vertical Rows of Protruding Knobs.

Mace Head with Vertical Rows of Protruding Knobs. Copper. H. 7.3 cm; Diam. 3.3 cm. Naḥal Mishmar, 4500–3600 BCE. Israel Antiquities Authority: 1961-108, exhibited at the Israel Museum, Jerusalem.
Photography by Elie Posner © The Israel Museum, Jerusalem.

Scepter with Grooved Shaft and Four Horned Animal-Head Finials.

Scepter with Grooved Shaft and Four Horned Animal-Head Finials. Copper. H. 8.2 cm; Diam. (Shaft) 1.8 cm. Naḥal Mishmar, 4500–3600 BCE. Israel Antiquities Authority: 1961-86, exhibited at the Israel Museum, Jerusalem.
Photography by Elie Posner © The Israel Museum, Jerusalem.

Whatever the objects mean and however they were used, the cost of obtaining, transporting, and smelting ore, and working copper—not to mention military protection of the new wealth—promoted inequality and social stratification. As Thomas E. Levy notes in the handsomely illustrated exhibition catalog, it took thirty-five hours of smelting time and fifty hours of work to produce a single copper axe. An egalitarian Neolithic society could not finance such skilled and specialized production without changing its character. “Once this transition was put in place, by the early fourth millennium BCE,” Levy writes, “there was no returning.”

If you’re in New York through this weekend, or in the Bay Area this summer or fall, don’t miss this mesmerizing exhibition (there’s an excellent review by Edward Rothstein of the New York Times).

Inventing a No-Chip Manicure

I used to think manicures were only for elegant ladies who walked poodles, had afternoon tea, and were always perfectly coiffed. In other words, not me. If it’s raining outside, even a little bit, I’m the person who gets drenched in spite of using an umbrella. If I had a choice between spending time in a salon and hiking with a guidebook, I’d choose the woods. And every time I’ve gotten a manicure—without fail—I’ve chipped it the same day or shortly thereafter.

Inventor Hedy Lamarr. Image credits: Wikimedia Commons.

Inventor Hedy Lamarr. Image credits: Wikimedia Commons.

This all adds up to skepticism of a no-chip nail innovation that was recommended to me: the shellac manicure. The shellac nail polish and manicure system is credited to Creative Nail Design, or CND, a company that spent five years testing and improving this product before releasing it to the market. Unlike a regular manicure, shellac lasts up to two weeks and is touted as chip-free.

Image Credit: Wikimedia Commons

Image Credit: Wikimedia Commons

So how does it work? There isn’t much professionally written about its exact science, but the general idea is that the specially formulated shellac nail polish is applied like normal polish. Nails are then cured by placement under a UV lamp after each coat. And unlike a normal manicure, nails are dried and ready to go immediately, which helps a lot when you’re fishing around in your purse for money to pay.

On a related note, while researching this blog post, I came across the story of a scientist named Hope Jahren, who hacked Seventeen magazine’s #ManicureMonday on Twitter in fall 2013. #ManicureMonday is traditionally a place for girls and women to post images of their manicures, but Hope wanted to show girls that it’s not just how their hands look, but what they do with them. So she and other scientists tweeted images of their manicured hands doing all sorts of fun, science-related stuff. The Smithsonian has gotten in on the fun, showcasing the great work being done behind-the-scenes at our various museums and research centers. I think this is a great message to send girls and women who are future scientists, inventors, and innovators—that you can have fun with fashion and be a serious, smart professional in a STEM field.

A scientist takes part in #ManicureMonday. Image credit: Sara Kross (@Sara_kross), Twitter.

A scientist takes part in #ManicureMonday. Image credit: Sara Kross (@Sara_kross), Twitter.

Like many successful inventions, the shellac manicure has made my life easier and is a vast improvement from easily chipping nail polish. It seems like there are continual updates to the system and more variety in color and textures. Maybe you’ll see me on the next #ManicureMonday.

Sources:

http://www.komonews.com/news/consumer/122994693.html

http://www.washingtonpost.com/national/health-science/gel-manicures-raise-questions-about-safety-of-the-uv-lamps-used-to-dry-the-polish/2012/02/06/gIQAQvVgeR_story.html

http://www.slate.com/blogs/future_tense/2013/11/20/manicuremonday_seventeen_magazine_s_hashtag_hijacked_by_scientists.html

Buzz… Swat: Mosquito Repellents

It’s the time of year when mosquitos are hatching in preparation to swarm us, bite us, and make us itch. Mosquitos are and always have been not only an annoyance, but also a major health risk. Mosquitos spread diseases such as Yellow Fever, Malaria, and West Nile Virus that can result in death. Many natural products have been used to repel mosquitos with modest results such as citronella candles, smoke, and various plant extracts like eucalyptus oil. The real breakthrough in repellent, however, came from the invention of DEET.

DEET is a synthetic repellent invented by the U.S. Army for use by military personnel in insect-infected areas. Inventor Samuel Gertler of the U.S. Department of Agriculture received a patent in 1946 for using DEET as an insect repellent in the form of a cream, lotion, or powder. DEET was not registered for use by the general public until 1957.

Researchers at University of California Davis discovered that mosquitoes find the smell of DEET unappealing and consequently avoid areas that smell like DEET. Many companies have created an array of insect repellent products, including sprays, sunscreen, wipes, and sticks, containing varying concentrations of DEET.  It is estimated that each year 78 million people in the US and 200 million people globally use DEET[i].

Shelves of mosquito repellent.

Although DEET is generally considered the best mosquito repellent on the market, it is not without concerns. Even though the EPA has determined that it is only “slightly toxic,” products containing DEET have been reported to cause rashes and there have been some cases of children becoming ill from its use[ii]. In extremely strong doses, it is capable of melting plastic and nylon.[iii] Additionally, DEET is expensive for people in places that need it most—such as Africa. The results of a 2010 study by researchers who identified some DEET-insensitive mosquitos are also of concern. They found that the gene adaptation that makes mosquitos insensitive can be passed on to the next mosquito generation.

But have hope! Inventing a more effective synthetic mosquito repellent may be on the horizon. Researchers at the University of California Riverside have identified the olfactory receptors mosquitos use to detect and dislike DEET. They have also identified three compounds in natural products that mimic DEET. The research team’s leader, Anandasankar Ray, said that the compounds they identified “are approved by the Food and Drug Administration for consumption as flavors or fragrances, and are already being used as flavoring agents in some foods. But now they can be applied to bed-nets, clothes, curtains—making them ward off insects.”[iv]  “One of them is present in plum,” he says. “The other is present in orange and jasmine oil. Some of them are present in grapes. And, as you can imagine, they smell really nice.[v]

Unfortunately, the commercial development and production of such DEET-mimicking repellents are still several years away. So it seems that the only comfort from mosquitoes I’ll receive this summer will come from the belief that the invention of an inexpensive, natural, and fully effective mosquito repellant will exist during my lifetime.

Faster, higher, stronger: Science and engineering behind the Olympic Winter Games

“Citius, Altius, Fortius”—translated as “faster, higher, stronger”—is the motto of the modern Olympic Games. This phrase could also sum up the goals of scientists, engineers, and other inventors working with athletes to develop new and improved sports equipment, clothing, and even technical skills. In the Olympic games, viewers around the world see the latest science and technology in action as skiers, skaters, and sledders take to the slopes, rinks, and tracks in Sochi, Russia, to compete for quadrennial Olympics glory. This post first appeared on O Say Can You See.

Citius, Altius, Fortius; Faster, Higher, Stronger

Citius, Altius, Fortius; Faster, Higher, Stronger

To enhance your TV watching from the couch, check out this great series of free short videos about Science and Engineering of the Olympic Winter Games 2014 produced by the National Science Foundation (NSF) in partnership with NBC Learn.

As summarized in the introduction, “this enlightening 10-part video collection, narrated by NBC Sports’ Liam McHugh, delves into the physics, engineering, chemistry, design and mathematics behind the ‘world’s foremost sporting event.’” The videos feature U.S. Olympians and Paralympians whose names you may know, alongside scientists and engineers whose important research has been funded by NSF. Complementary educational materials are provided for the budding scientists and engineers in our lives.

A poster from the first Winter Olympic Games which were held in Chamonix, France, in 1924. Via Wikimedia Commons.

A poster from the first Winter Olympic Games which were held in Chamonix, France, in 1924. Via Wikimedia Commons.

Personally, I am fascinated by the Winter Olympics, the first of which was held in Chamonix, France, in 1924. Generally I favor the figure skating and alpine skiing part because I’ve experienced the pain and pleasure of trying them myself—so I played those videos first.

Skating is all about physics, which Olympic hopefuls like Gracie Gold and Ashley Wagner make look easy as they gracefully jump and spin on the ice. The skiing video features Julia Mancuso, who has won multiple Olympic medals including a bronze in Sochi, and Heath Calhoun, an Iraq veteran and 2010 and 2014 Paralympics contender. Also stars are the scientists and engineers behind them, like Dr. Kam Leang of the University of Nevada, Reno, who uses nano-scale carbon tubes to help reduce vibration in skis.

A commemorative stamp for the 1932 Winter Olympic Games held in Lake Placid, New York. It is in the collection of the Smithsonian's National Postal Museum.

A commemorative stamp for the 1932 Winter Olympic Games held in Lake Placid, New York. It is in the collection of the Smithsonian’s National Postal Museum.

Of course, during the Olympics TV marathon, I often end up watching less popular sports, too, that are sometimes ignored in the U.S. during intervening years. The video about the engineering behind bobsledding, featuring U.S. team members Steve Holcomb and Steve Langton, raised my interest in watching that more carefully. I didn’t realize that bobsledding is one of the most dangerous sports, and the video illustrates numerous issues about weight, stability, speed, and drag that engineers must address to meet the sport’s official requirements.

Bonnie Blair's speed skin from the 1992 Winter Olympics in Albertville, France

Bonnie Blair’s speed skin from the 1992 Winter Olympics in Albertville, France.

Check out Shani Davis’ cutting-edge speed skating suit in the video clip “Engineering Competition Suits.” Perhaps one day, he will donate his suit to the Museum to join Bonnie Blair’s speed skating suit from the 1992 Olympics, which was cutting-edge in its time. We also have a pair of Apolo Anton Ohno’s speed skates among other great Olympics-related objects in the Museum’s sports collections. Doubtless NBC Olympics coverage will mention more than once that Blair and Ohno are the most decorated U.S. Winter Olympic athletes, with six and eight medals respectively, while Davis has won two gold medals at the last two Olympics and is competing in Sochi for more.

Shaun White's outfit and snowboard.

Shaun White’s outfit and snowboard.

The short video about the physics of snowboarding featuring Shaun White reminded me a lot of skateboarding, which the Lemelson Center for the Study of Invention and Innovation featured during Innoskate 2013, albeit on a much smaller, temporary half pipe built simply as a demonstration stage. Interestingly, White is both a medal-winning skateboarder and snowboarder and competed in the latter sport in Sochi. I should note that the Museum’s sports collection includes a Burton snowboard donated by White as well as an accessible snowboard invented by then-students Nathan Connolly and Matt Capozzi, who were featured in the Lemelson Center’s Invention at Play exhibition.

An accessible snowboard invented by then-students Nathan Connolly and Matt Capozzi, who were featured in the Lemelson Center's Invention at Play exhibition.

An accessible snowboard invented by then-students Nathan Connolly and Matt Capozzi, who were featured in the Lemelson Center’s Invention at Play exhibition. (0174706).

If this year’s NSF-NBC video series just whets your appetite, be sure to watch their previous collaboration, the “Science of the Olympic Winter Games 2010,” with informational segments about the science behind skiing, ski jumping, ice skating, and more.

We can thank Baron Pierre de Coubertin for reinventing the Olympic Games starting in 1896. An aristocratic French educator, he was inspired by ancient Greek culture and also the opportunity to use sports as a way to encourage intercultural communication and trust. The three core values of the Olympic Movement are Excellence, Respect, and Friendship, the latter defined in part as “build[ing] a peaceful and better world thanks to sport, through solidarity, team spirit, joy, and optimism.” Hopefully this year’s games in Sochi will live up to these values that helped spawn this international sports festival 118 years ago.

U.S. stamp commemorating the centennial of the Olympic Games.

U.S. stamp commemorating the centennial of the Olympic Games.

Remembering Apple’s “1984” Super Bowl ad

Today marks the 30th anniversary of Apple’s famous “1984” television ad that aired on January 22, 1984 during the third quarter of the Super Bowl XVIII between the Los Angeles Raiders and Washington Redskins. Historian Eric Hintz describes how the “1984” ad and the introduction of the Apple Macintosh were key milestones both in the history of computing and the history of advertising.

The Super Bowl is a cultural event that attracts the attention of more than just football fans. In 2013, Super Bowl XLVII was the third most watched telecast of all time, with an average viewership of 108.7 million people. With so many eyeballs tuned in, advertisers bring out some of their best work and casual fans tune in for the groundbreaking TV commercials as much as for the game. Who could forget Steelers Hall of Famer “Mean” Joe Greene selling Coca-Cola (1979) or the Budweiser guys coining “Wassuuuup?!?” (2000) as everyone’s new favorite catchphrase? However, Apple’s “1984” ad during Super Bowl XVIII is arguably the most famous Super Bowl commercial of all time.

In 1983, the personal computing market was up for grabs. Apple was selling its Apple II like hotcakes but was facing increasing competition from IBM’s PC and “clones” made by Compaq and Commodore. Meanwhile, Apple, led by Steve Jobs, was busy developing its new Macintosh computer. Remember that in 1983, most businesses and governments still employed large, expensive, and technically intimidating mainframes. And while the first personal computers of the early 1980s were smaller and less intimidating, they still featured black screens with green text-based commands like C:\> run autoexec.bat.

Drawing inspiration from the pioneering Xerox Alto and improving on the underperforming Apple Lisa, Jobs and the Apple team built the Apple Macintosh with several revolutionary new features we now take for granted. A handheld input device called a “mouse.” A graphical user interface with overlapping “windows” and menus. Clickable pictures called “icons.” Cut-copy-paste editing. In short, Jobs and his team were creating an “insanely great” personal computer that was intuitive and easy to use—one he hoped would shake-up the PC market. At the same time, Apple had recently lured marketing whiz John Sculley away from Pepsi to be the firm’s new chief executive. Sculley, who had masterminded the “Pepsi Generation” campaign, raised Apple’s ad budget from $15 million to $100 million in his first year.

Apple Macintosh (“classic” 128K version), 1984, catalog number 1985.0118.01, from the National Museum of American History.

Apple Macintosh (“classic” 128K version), 1984, catalog number 1985.0118.01, from the National Museum of American History.

Apple hired the Los Angeles advertising firm Chiat/Day to launch the Macintosh in early 1984; the account team was led by creative director Lee Clow, copywriter Steve Hayden, and art director Brent Thomas. The trio developed a concept inspired by George Orwell’s dystopian novel, 1984, in which The Party, run by the all-seeing Big Brother, kept the proletariat in check with constant surveillance by the Thought Police. In the ad, IBM’s “Big Blue” would be cast as Big Brother, dominating the computer industry with its dull conformity, while Apple would re-write the book’s ending so that the Macintosh metaphorically defeats the regime. To direct the commercial, Chiat/Day hired British movie director Ridley Scott who’d perfected the cinematic look and feel of dystopian futures in Alien (1979) and Blade Runner (1982). The 60-second mini-film was shot in one week at a production cost of about $500,000. Two hundred extras were paid $125 a day to shave their heads, march in lock-step, and listen to Big Brother’s Stalinist gibberish. Shot in dark, blue-gray hues to evoke IBM’s Big Blue, the only splashes of color were the bright red running shorts of the protagonist, an athletic young woman who sprints through the commercial carrying a sledgehammer, and Apple’s rainbow logo. The commercial never showed the actual computer, but ended with a tease: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’”

Scenes from Apple’s “1984” Super Bowl advertisement.  From Folklore.org.

Scenes from Apple’s “1984” Super Bowl advertisement. From Folklore.org.

1984Girl_fromFolkloreDotOrg

When shown the finished ad in late 1983, Apple’s board members hated it. Sculley, the Apple CEO, instructed Chiat/Day to sell back both the 30 and 60-second time slots they’d purchased from CBS for $1 million, but they were only able to unload the 30 second slot.  Apple was faced with the prospect of eating the $500,000 production costs of an ad that could really only air during calendar year 1984, so it swallowed hard and let the ad run once during the third quarter of the Super Bowl. Some 43 million Americans saw the ad, and when the football game returned, CBS announcers Pat Summerall and John Madden asked one another, “Wow, what was that?”

The ad, of course, was a sensation. The commercial’s social and political overtones held particular resonance in the mid-1980s, as the United States and Soviet Union were still engaged in an ideological Cold War. And, like Lyndon Johnson’s famous “Daisy” ad from the 1964 presidential campaign, the ad aired only once in primetime, but was replayed again and again on the network news that evening as the ad itself became a buzz-worthy source of free publicity. But even the mystique of the single airing wasn’t entirely true. Chiat/Day had quietly run the ad one other time, at 1 a.m. on December 15, 1983 on KMVT in Twin Falls, Idaho, so that the advertisement qualified for the 1983 advertising awards.  As expected, the ad won several prestigious awards, including the Grand Prize at the Cannes International Advertising Festival (1984) and Advertising Age’s 1980s “Commercial of the Decade.” But the ad’s most enduring legacy is that it cemented the Super Bowl as each year’s blockbuster moment for advertisers and their clients.

While the ad aired during the Super Bowl on January 22, it merely pointed to Macintosh’s official debut two days later. On January 24, 1984, Apple held its annual shareholders meeting at the Flint Center auditorium on the campus of De Anza College, just a block from Apple’s offices in Cupertino, California. After dispensing with the formalities of board votes and quarterly earnings statements, the real show began. Steve Jobs walked on stage in a double-breasted suit and bow tie and rallied the troops by tweaking his chief rival: “IBM wants it all and is aiming its guns on its last obstacle to industry control, Apple.  Will Big Blue dominate the entire computer industry, the entire information age?  Was George Orwell right?”

Jobs then presented perhaps the greatest new product demonstration in history. Jobs walked over to a black bag, unzipped it, and set up the Macintosh to wild applause.  Then Jobs inserted a floppy disk and started the demonstration of the Mac’s windows, menus, fonts, and drawing tools, all set to the stirring theme from Chariots of Fire. Then, the Mac spoke for itself: “Hello, I am Macintosh…”

So when you watch the Super Bowl on February 2 this year, it’s possible that the ads will overshadow the game. And for that you can thank Apple’s Macintosh, Chiat/Day and “1984.”

Innovating New Traditions

As Thanksgiving approaches, our thoughts naturally turn to traditions—national traditions like the Macy’s Thanksgiving Day Parade and our own personal traditions, which in my family means kielbasa and apple pie, going to the local Christmas tree farm, and my family members pretending to be shocked when I decline a serving of carrots for the 28th year in a row. (And, of course, my mother’s mashed potatoes, over which I rhapsodized in a previous post.)

Woodcut of a turkey

Woodcut, The Marchbanks Calendar–November by Harry Cimino. Smithsonian American Art Museum.

We all have traditions, but where did they come from? When we deep-fry the turkey or add a spiral ham to the menu, it may not seem particularly innovative. But the technology behind these yummy traditions had to come from somewhere. While doing some Thanksgiving-inspired Googling, I came across this fun video from History on the invention of deep-fried turkeys, turduckens, and honey baked hams:

While we may not know who invented the deep-fried turkey, we can take a look at Harry Hoenselaar’s patent (#2470078A) for an “apparatus for slicing ham on the bone.” Hoenselaar’s invention was ingeniously created out of various objects found around his home—a pie tin, brackets, a hand drill, and a broom handle, to name a few. The patent application reads:

In the meat industry there is a large market for sliced meats, particularly for ham slices, but the bone construction and the shape of a ham is such that no wholly satisfactory method of slicing it exists. This statement also applies to legs of lamb and other like cuts of meat.

It is an object of the invention to provide a method and a machine for slicing ham and other joints, which are of exceptional efficiency in operation. Another object of the invention is to prepare ham for the market in a new and superior form.

Millions of spiral cut hams are sold every year, so I believe we can safely say that Hoenselaar accomplished what he set out to do—create an “efficient” ham.

Patent drawing of the ham slicing machine.

Patent drawing by Harry Hoenselaar.

So whatever your traditions are this Thanksgiving, enjoy the holiday!

And remember, when frying a turkey, safety first!

Innovating to Avoid Turkey Trauma

On Thanksgiving, Americans consume about 46 million turkeys. The key to serving a perfect bird is getting the interior to just the right temperature. Too low and you risk getting sick from the undercooked meat. Too high and it’s likely to be dry.

About 30 million turkeys are sold each year with built-in pop-up timers designed to tell cooks when the bird has reached that magic temperature. Today, the pop-up timer market is dominated by Volk Enterprises, founded in the 1950’s by Anthony Volk. When he returned from serving in World War II, Volk began working in a turkey processing plant, which led him to invent a variety of turkey-related products, and ultimately, to start his eponymous company.

Before he invented his pop-up timer, Volk worked with his brother Henry to create a device called the Hok-Lok, which helps to bind the turkey together. The wire contraption, which is meant to be left on the turkey even during cooking, keeps the drumsticks right alongside the turkey breast, and helps make the breast look plumper. Basically, it keeps the whole bird together and looking nice. Though the company has since innovated on the design and created new binding products out of different materials, the Hok-Lok is still used today.

Patent drawing for the Hok-Lok, a Poultry Trussing Device

Patent drawing for the Hok-Lok, a Poultry Trussing Device

After the Hok-Lok, Volk went on to develop a turkey thermometer, but he wasn’t the first to do so. In the 1960’s, a group from the California Turkey Producers Advisory Board began thinking about how to gauge when a turkey was done—but not overdone. The Board was receiving complaints about turkeys being too dry, which they attributed to overcooking. The group began brainstorming ways to combat this, and came up with the idea of an insertable thermometer.

Diagram of a pop-up turkey timer

How a pop-up timer works (via How Stuff Works)

In 1971, after prototyping various solutions, the group filed a patent for a Thermal Indicator “particularly suited for use in indicating temperatures attained by a heated body such as an article of food….” The Indicator was inspired by ceiling sprinklers that activate when they reach a certain temperature. The turkey thermometer consists of four parts: an outer tubular casing, an inner piece that pops up when the appropriate temperature is reached, a spring, and a small amount of metal at the bottom of the tube. The inner pop-up piece is situated in the metal, which is solid before cooking. The metal melts as the turkey cooks, releasing the inner piece and allowing it to pop up.

Patent drawing for the first pop-up turkey timer

Patent drawing for the first pop-up turkey timer

The group established the Dun-Rite Manufacturing Company to make the devices, but in 1973, sold it to 3M. 3M refined the design and continued to make the timers until 1991, when it sold that part of its business to none other than Volk Enterprises.

In the 1970s, Anthony Volk invented his own turkey thermometer. A reverse of the pop-up timer, Volk’s Vue-Temp thermometer was designed to stick out when the turkey was raw and to sink into the bird as it cooked. The design seemed to confuse consumers, however, and Volk soon abandoned that design to develop his own pop-up timer, which was similar to the Dun-Rite/3M device. (It was so similar, in fact, that 3M sued Volk Enterprises in the 1980s for patent infringement. The suit was ultimately settled, however, and both companies continued to produce the timers.)

Patent drawing for Volk’s first Disposable Cooking Thermometer, the Vue-Temp

Patent drawing for Volk’s first Disposable Cooking Thermometer, the Vue-Temp

Though Volk Enterprises dominates the built-in turkey timer market today, there are also pop-up thermometers that can be purchased independently of a bird. The most innovative (at least aesthetically)? This thermometer that is actually shaped like a turkey. Its drumsticks pop up when the meat is done.

Pop-up turkey thermometer shaped like a turkey.

Via Food Beast

Get that clean, baby-face look: Razors at the Smithsonian

Well, we’re just about halfway through November and the streets are filled with beards—all for a good cause. Whether participating in Movember or No Shave November or just being lazy with the razor, November is all about facial hair. The Smithsonian is participating in our own unique way and highlighting historic mustaches, beards, and sideburns. Just check out our Pinterest page, “Smithsonian Staches,” or visit the National Museum of American History’s blog, O Say Can You See, for some truly amazing mustache-related collection items—from photos of Ambrose Burnside to a bicentennial-celebrating beard.

Ambrose Burnside

Perhaps Burnside’s most lasting legacy was the genesis of the term sideburn, the fashionable facial hair style that took its title from his scrambled surname

Beard dyed red, white and blue.

Northwoods Hairstyling of Downey, California, dyed this beard for Gary Sandburg, who later sent it to the Smithsonian. The American bicentennial commemorated the 200th anniversary of the convening of the Second Congress in the Pennsylvania State House (now known as Independence Hall) in Philadelphia, July 4, 1776, and the signing of the Declaration of Independence, which called for separation from Great Britain and the creation of the United States of America.

Come December 1, the razors come out, perhaps to the delight of spouses and significant others. Coincidentally, November hosts some razor-specific invention anniversaries.

On November 15, 1904, King C. Gillette received a patent (No. 775,134) for a razor. “A main object of my invention is to provide a safety-razor in which the necessity of honor or stropping the blade is done away with, thus saving the annoyance and expense involved there in,” reads Gillette’s patent application. By making his blades out of “very thin sheet-steel,” he was able to “produce and sell [his] blades so cheaply that the user may buy them in quantities and throw them away when dull without making the expense thus incurred as great as that of keep the prior blades sharp.” Gillette’s razor was adjustable, to allow for different beard lengths, and featured a safety guard.

Patent drawing for "Razor" by Gillette, 1904.

Patent drawing for “Razor” by Gillette, 1904.

On November 6, 1928, Jacob Schick patented (No. 177,885) a “Shaving Implement.” Whereas Gillette was concerned about creating cheap and replaceable blades, Schick’s invention avoided blades altogether. “The invention is designed to provide a shaving implement that does not require the usual prior application of lather, or its equivalent to the face as the cutting of the hair can be done while the face and hairs are comparatively dry.” When using Schick’s Shaving Implement, “the hairs are snipped off and by repeating the stroke several times the face is cleanly shaven.” Schick’s invention also used air suction, both to draw the hair away from the skin and to suck the cut hairs out of the implement.

Patent drawing for "Shaving Implement" by Schick, 1928.

Patent drawing for “Shaving Implement” by Schick, 1928.

One of the more interesting places to find razors in the collections of the Smithsonian is the National Air and Space Museum. Examples from both Gillette and Schick have gone up into space—astronaut Michael Collins carried shaving equipment made by Gillette on the Apollo 11 mission. More Gillette and Schick items reside in the national collections at NASM and Cooper-Hewitt, National Design Museum.

Gillette razor and shaving cream carried aboard Apollo 11.

This shaving equipment was carried aboard the Apollo 11 mission by astronaut Michael Collins as part of his personal preference kit. Both pieces were readily available in drugstores.
The Personal Preference Kit was so named because all astronauts were permitted one small bag for personal or small items of significance they wished to carry into space.