Cultures of invention are as diverse as places of invention. One community of inventors’ attitudes toward failure, success, competition, and collaboration during the invention process may differ widely from other inventor communities. An interesting example of this contrast is the pioneering counterculture communities of hip-hop and skateboarding.
Skateboards were invented in California during the 1940s and 1950s by laid-back surfers interested in finding a way to do on land what they did for fun in the ocean. Skateboarding gained wider recognition and popularity in the 1970s and 1980s with the construction of skate parks, improvement in skateboard materials and designs, and an explosion in the invention of tricks.
Hip-hop music was invented in the 1970s and 1980s by a disadvantaged community of African American and Caribbean (Jamaican, Puerto Rican, etc…) American urbanites in the Bronx. When the elements of hip-hop coalesced, gang territories became DJ territories and physical fights became break dancing fights, rapping contests, or DJ battles. The community reinvented the turntable as a musical instrument through physical alternations and new techniques of use. In the mid to late 1980s hip-hop expanded both artistically and geographically and around the 1990s became a part of mainstream America.
In both communities, then and today, individual inventors tend to work first in isolation; when they meet with others, the two communities, generally speaking, have different attitudes toward collaboration. Skate culture values humility. Egos are disliked. Many skaters resist skateboarding being labeled as a sport and don’t want skateboarding to be included in the Olympics for fear that skateboarding could become “jockified.” Experimentation in front of peers is encouraged and failure is accepted as an important part of the process. It typically takes a skater many days of attempting the same trick to succeed once. If a guy fails for two hours then does an amazing trick, the community embraces him. It is an open-source community where skaters enjoy sharing their tricks with others. Skateboarders create an environment supportive of failure, and the quantity of failure enforces skaters’ humility.
In hip-hop, ego and competitiveness is valued. As DJ Cash Money says “I’m a very competitive person [and] I wanted to be known as the world’s greatest DJ.” The records from which a DJ samples music is a closely guarded secret. Some early DJs replaced record labels with others and even spied on each other while they were out buying records. Young DJs often learned techniques through observation while “paying their dues” (carting around equipment for more prestigious artists). When two DJs showed up at a venue it was often not for experimentation but competition—a DJ would throw down a challenge to another to meet at a specific time and place for a battle. Some had a crew to give them an aura of power and intimidation (and, because DJ’s had so much large and heavy equipment to transport to and from gigs, crews helped transport it and ensure that it wasn’t stolen). DJs set up their equipment on opposing sides of the venue and the one with the most cheers and dancers won. At first DJs won primarily by having the louder sound system, but later they won more through showing off better techniques. The winner continued to rock the party and the loser went home to tweak their system and techniques then fight another battle. As Cash Money put it, “If someone beats you, you just go back to the drawing board and try to do better the next time.” Ego in the form of a crew, a superhuman DJ name (like Immortal), MC boasts, clothing, and sound volume could all help win battles and respect, or street cred. DJ Immortal describes competing competition the following way: “I saw them going back and forth, fighting each other with the turntables. The crowd was totally eggin’ ‘em on. It was this awesome instrument that I was seeing, the turntable. Plus that competitive element, too, where you could just destroy someone. It was like a real sport.”
Competitions and contests exist within the skateboarding community as well. Skaters seek recognition by, say, being featured in magazine articles, garnering lots of positive comments on their YouTube videos, or winning skating contests. But once you have fame, it can often be prohibitive to further invention. As a skater is defending their title or reputation, they may be more likely to keep doing their signature tricks and take fewer risks on new moves, as it becomes difficult to retain an environment where they feel comfortable failing. So while competing well can be a motivating factor it is only one path to the success of receiving credit for inventing a new trick.
Similarly with hip-hop, a skate contest can provide the street cred or name recognition many seek. But hip-hop artists are typically motivated to achieve more than just name recognition, such as a recording deal, commercial endorsements, more money, wider fame, their own brand labels, etc. Cash Money’s DJ name in itself illustrates this focus. Skaters tend to invent for the purpose of inventing and impressing their own community, and many are satisfied with receiving recognition for their inventions in the form of a contest title, magazine photo, or YouTube video.
That these two inventive communities value different means for achieving success emphasizes to me that place matters. A place or environment shapes the values of the inventors that live there, and their values shape their invention process and definition of success. Any place can become a place of invention because people in any community can develop amazing inventions with a mix of creativity, collaboration and competition, risk-taking and problem-solving along the way.
Source for Cash Money and DJ Immortal quotes: Katz, M. (2012). Groove Music: The Art and Culture of the Hip-Hop DJ. New York: Oxford University Press.